The Diary Of A CEO with Steven Bartlett
The Diary Of A CEO with Steven Bartlett

Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.

May 25, 2026 · 1 h 35 min

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Show notes

Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism .

Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season.

He explains:

◼ How his father's parenting style shaped him into the player and person he is today

◼ How growing up playing against boys five years older than him made him fearless

◼ What he said to Harry Maguire the moment he was handed the captain's armband

◼ Why taking risks is one of the most important things he does on a pitch

◼ Why he turned down a reported £200 million offer to leave Manchester United

Intro How Bruno Learned His Winning Mentality From His Father Why Bruno Was Already Different at 5 Years Old How Francesco Guidolin Helped Shape Bruno’s Career What Bruno Really Dreamed About at 18 Why Tottenham Nearly Signed Bruno The Moment Bruno Found Out Manchester United Wanted Him How Football Culture Has Changed Inside the Game Social Media and Footballers' Interactions Why Bruno Believes Every Manager Deserves Backing What Actually Makes a Great Football Manager How Bruno Treats Players What Happens Inside the Dressing Room During Bad Runs The Key Change Michael Brought to Manchester United Why Bruno Thinks Taking Risks Is Essential Ads The Position Bruno Loves Playing Most Bruno Never Seems to Get Tired What Being Manchester United Captain Really Means to Bruno Why This Season Feels Different for Bruno Bruno Responds to Roy Keane’s Criticism The Emotional Voicemails Bruno Received From Teammates Why Being Human Matters More Than Football to Bruno Ads Why Bruno Rejected Huge Offers to Leave Manchester United The Importance of Family For Bruno What Must Change for United to Compete for Titles Again Bruno’s Definition of Success Five Years From Now

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