This Week in Startups
This Week in Startups

The $10M+ Bet on a Beanie That Reads Your Brain | Sabi & the Future of BCI | E2282

April 29, 2026 · 56 min

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Show notes

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Today's show:

A beanie that reads your thoughts and turns them into text — no surgery required? Jason grills the Sabi co-founders on their noninvasive brain-computer interface, backed by Vinod Khosla, and calls a cap on the whole thing (until he doesn't).

This episode of This Week in Startups covers a lot of ground: Jason's tactical tip of the day on making everyone the CEO of their domain, a deep dive into Sabi's thought-to-text beanie, a live demo of AI-powered podcast sidebars built by the TWiST audience, the announcement of a new $5K bounty for an annotation tool, and Jason's big five wellness framework.

Guests:

Sabi: Website, Wired article

Co-founder and CEO Rahul Chhabra: LinkedIn, X

Companies and people discussed:

Matt Coffin, founder of LowerMyBills.com

Vinod Khosla, founder of Khosla Ventures

Neuralink, a leading BCI company

ElevenLabs, a leading voice AI startup

Calm, the popular meditation app

Timestamps:

Intro & tactical tip: Make everyone the CEO of their domain

Matt Coffin's "CEO of X" management philosophy

Community ownership: Deputizing Ricky, Lawn, Bianca, Maddie, Kabir

Building the Noti Gang: X group chats and community flywheels

Founder takeaways: Activate your top 1%, make someone the CEO of it

The streamer trick, parasocial dynamics, and creator ethics

Plaud: If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!

Guest intro: Rahul Chhabra of Sabi

What is Sabi? Noninvasive BCI in a beanie with 100,000 sensors

LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/TWIST

How it works: From fMRI to EEG, from hospital to hat

The brain foundation model and thought-to-text decoding

Vetting the founders: BITS Pilani, Stanford, athlete fatigue AI

Vinod Khosla's investment thesis: BCI must be noninvasive

Jason's challenge: Say "Calacanis," or it doesn't count

Northwest Registered Agent: Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://northwestregisteredagent.com/twist

Sabi.com: Reserve your device, release by end of 2026

Privacy concerns: Does the beanie read everything?

Bounty #1: AI live sidebar contest — demos from the TWiST audience

Oliver's breakdown: What's easy vs. hard about live AI commentary

Demo #1: Armchair (by Mark Colebrook) — fact-checker + troll personas, live

Render: Find out why 5 million developers are already using the all-in-one cloud platform, Render. Go to https://render.com/twist and apply for the Render Startup Program to get $500-$100,000 in free credits, depending on your stage and backers.

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